Brand Health Scorecard

Find out where your brand is strong — and where it isn't.

Most businesses don’t have a clear, objective view of their brand.

They rely on instinct. But instinct misses blind spots — and that's costing you trust, customers, and growth in the long-term.

This 13-point scorecard helps you quickly evaluate your brand across the signals that actually matter: recognition, clarity, trust, perception, & more.

Take 3 minutes. Score yourself (from your customer's perspective). Find the gaps. Double-down on strengths. Fix your weaknesses.

And if you can get customers to fill it out, even better...